As SVP of Operations I created the marketing strategy and materials, produced the game day events and oversaw all aspects of above-the-field-level operations.

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• Marketing Content:  includes flyers, brochures, web content, videos, social media and email marketing

• Events Planning:  Took the season and planned specific themed events for each game in the season to drive interest and ticket sales

• Game Day production including half time shows, and features such as game day tournaments and clinics

• Branding:  a general branding overhaul:  logo, color palette and general look/feel of all marketing assets