Are You Seen as the Expert in Your Industry?  You Should Be.

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With only about 12% of buyers consulting a sales rep in the early stages of the buying process, and with buyers spending more time online researching prior to a sale, how can you make sure they are learning about your products and services?  Being seen as a knowledgable resource to your customers when they are on the search can make all the difference.  Success means evolving, adapting and reaching your targets with a customer-centric experience: right content, right context for value-added relevancy.

Content Strategy & Digital Marketing Methodologies:

 

Determine business goals and the best content and context to use to make those goals a reality. Content creation used to tell the stories needed to drive engagement and conversions. Blogging. Videos. Ads. Emails. Webinars. Social. Website Content.  Inbound Marketing.  Account-Based Marketing.

Customer Experience:

 

Regardless of the industry, businesses are seeking to provide a great customer experience. Mapping the Customer Experience across your entire business spectrum is a great way to identify gaps and opportunities in your current customer experience.

Copywriting:

 

In any marketing efforts it all starts with creating content with clear, concise copywriting that will facilitate your tailored messages. Whether a white paper, SEO website content, attention-grabbing headline or a blog article, each phase of the buying cycle requires a different voice. Whether we are creating a piece for top-of-the-funnel awareness or a middle-funnel product demo script, it all comes back to the written word.

 

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